Regional Economic Vitality Plan

(Connecticut's Countryside) Logo
  1. Cynthia van Zelm

    Executive Director

Strengthening our Region

In 2020, Mansfield partnered with the towns of Bolton, Coventry, and Tolland, to create a regional economic plan. This plan has six themes: agriculture, culture & entertainment, higher education, outdoor recreation, small business, and visibility. In each theme there is a set of ideas that when implemented would grow the whole region's economy. 

Together, these towns will implement the plan through coordination between the town halls. It will bring valued partners, such as the University of Connecticut, to help accomplish the goals outlined in the plan. 

  1. 4 Town Plan

Action Plan for Economic Vitality - September 2020

  • The Action Plan for Economic Vitality was developed by AdvanceCT with the Towns of Bolton, Coventry, Mansfield, and Tolland to identify ways to strengthen the economic vitality of the four-town region. Click here to read the plan.

Focus Areas

Connecticut's Countryside

  • As part of the implementation of the plan, the four towns hired Dornenburg Kallenbach (DKA) to guide the development of a brand for the region. Through a collaborative efforts, including a widely distributed public input survey, DKA developed the brand and a corresponding marketing implementation plan to guide the efforts to promote the region. Read more here.

Implementation Matrix

  • The implementation matrix is an organization tool to guide and track efforts in implementing the Regional Economic Vitality Plan. Click here to view the matrix

Summit 2023

  • On January 30, 2023, in Coventry, a regional summit was held at Patriot's Park Lodge to discuss the work that is being done to implement the Regional Economic Vitality Plan. Attendees broke out in discussion groups and provided critical feedback and guidance for the next steps moving forward. 

4 Town Steering Committee

  • Click here for more information

Our Partners

Town of Bolton logo writing says: "Bolton CT Est. 1720" writing is around a red barn
Windham County Chamber of Commerce in black and blue font, with a background of treetops in the fall
Logo of the Tolland County Chamber of Commerce which says: "Tolland County Chamber of Commerce
Town of Tolland Logo, writing says: "Tolland CT Chartered 1715" background is a rock and trees
Logo of Coventry Arts Guild writing says: "Coventry Arts Guild: Visual, Performing, Literary"
Last Green Valley written in green and yellow font with a green leaf in the right corner
Small Business Development Center logo which says: "America's SBDC Connecticut" in red and
Town of Coventry Logo, writing says: "Coventry CT" has a sailboat to the left with water below
Cultural Coalition logo: "Cultural Coalition, serving southeastern & northeastern CT"
UConn seal writing says "University of Connecticut 1881" wrapped around three leaves and acorn